A product description is a form of marketing copy used to describe and explain the benefits of your product. In other words, it provides all the information and details of your product on your ecommerce site. These product details can be one sentence, a short paragraph or bulleted. They can be serious, funny or quirky. They can be located right next to or underneath product titles and product images. They can be scannable selling points or have strong readability.
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Sample Unordered List
If you have a more technical product, don’t be afraid to get in the weeds with your product description. Prove to your customer your brand’s expertise in the industry by providing all possible details they’d need to know before they ever even have to ask.
Sample Unordered List
- Fast & free delivery - get it tomorrow.
- No hassle 14-day returns on everything.
- Save 5% on everything - join our loyalty scheme.
- Drop us an email: example@domain.com
Sample Ordered List
- Fast & free delivery - get it tomorrow.
- No hassle 14-day returns on everything.
- Save 5% on everything - join our loyalty scheme.
- Drop us an email: example@domain.com
Sample Block Quote
Since some online shoppers only scan text on websites, it might be helpful to use bullet points that cover the most important product details. Bullet points should generally be used for specs (like dimensions) or short phrases (like features) so they are quick and easy to read.
